Building a Luxury Brand, Digitally!

The book

Calling a business exclusive does not make it luxury. Drawing on more than two decades of brand building, this short book sets out how African luxury brands are built online: structure, strategy, archetypes, go-to-market, automation and a community of customers.

Inside the book

1. Turn 4-51 into 4-2-4
2. Structure + Strategy = Surplus
3. Dog or Lion Approach
4. Brand Archetypes
5. Fluid Business Model
6. Go-to-Market Strategy
7. Marketing Automation
8. Community of Customers
9. The Results Formula
10. Expansionism

Author

Oscar Manduku-Habeenzu

Genre

Marketing & Digital, Business & Entrepreneurship

Format

Free PDF

Publisher

BehaviourReport.com

Published

2022

Pages

42

On a shelf or at your door

Downloads straight to your phone or computer with the code. No delivery needed.

Go further

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